Thursday, November 21st, 2024
Andy Jassy, Chief Executive Officer of Amazon, has recently hinted that the Company’s artificial intelligence assistant may be getting an upgrade. With the implementation of generative artificial intelligence, Amazon’s assistant Alexa can now understand conversational phrases and process multiple commands at once. This brings Alexa in line with developments from competitors such as ChatGPT and Meta AI. Amazon’s large product offerings enable Alexa to better integrate with a range of smart home products.
During the 2024 Q3 earnings call, Jassy suggested that Alexa may be taken one step further. Rather than Alexa being restricted to “answering questions and summarizing, indexing, and aggregating data,” Amazon is looking into allowing Alexa to take actions on a user’s behalf. Imagine asking Alexa to brew you a coffee, or call your doctor to make an appointment on your behalf. The possibilities are endless.
As artificial intelligence becomes more and more intelligent, it will be interesting to see how corporations like Amazon can integrate these capabilities into other innovative products. We may be entering a new era of smart technology.
Author: Adam Dickinson, 2024-2025 Articling Student
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