June 4, 2021
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For NBA fans and players, “put that on NBA Top Shot” has become a familiar phrase around the league. Dapper Labs’ most popular project - NBA Top Shot (“Top Shot”) - is a block chain-based platform that allows fans to buy, sell and trade numbered versions of specific, officially-licensed video highlights. Still in its beta stage, Top Shot has notched over US$700 million in total sales in less than a year, according to CEO Rohan Gharegozlou.
As the broader non-fungible token (“NFT”) market gradually cools down from its unsustainable high, Top Shot has continued its rapid growth. Between 150,000 to 250,000 users log in daily and overall, the platform now boasts 1 million users. Top Shot’s steady daily user count coupled with many small-dollar figure transactions illustrates how the platform continues to revolutionize the industry, setting the foundation to become a mainstream hit.
On March 30th 2021, it was reported that Top Shot completed a US$305 million financing led by some of the biggest names in Hollywood, sports and investing. NBA legend Michael Jordan is the biggest name out of the large pool of athlete investors.
Dapper Labs is positioning itself to capture continued success from Top Shot’s wealth of users. Top Shot is revolutionizing the fan experience and is working towards monetizing the growing global community of NBA fans.
Author: Chris Osei-Kusi
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